When most people think of selling their home, they envision it being listed on the open market. But selling off market doesn’t mean accepting a lowball offer—in fact, it can even lead to a better price and more favorable terms. The secret? Exposure.

To achieve the best price for a property, it’s essential to reach the right buyer. The more exposure a home gets, the higher the chance of generating competitive offers, which can drive the price up. But how do we create that exposure before a home hits the public market? That’s where our three-phase marketing strategy comes into play.

Our Three-Phase Approach

Private Exclusive: Step 1, we list the home as a “Private Exclusive” where only Compass agents can see it. This helps generate interest from serious buyers and creates urgency before the home hits the market.

Coming Soon: If no offers come through during the Private Exclusive phase, we move to Coming Soon status, where the listing is visible to all agents on the MLS, but not yet live. This continues to build buzz and interest.

Live on Market: This is when the home goes fully public, and we ramp up our marketing efforts even further to cast the widest net possible. We do full market prep—repairs, inspections, staging, and media—to make the property shine. Most of the time, our clients trust us to manage the entire prep process. They hand over the keys, and we take care of the rest—ensuring the home is ready to hit the market with the best possible presentation.

Recent Successes with Our Strategy

31 Cobblestone Court, San Ramon

This home was rented out for over 10 years and still had mostly original finishes. We estimated the home would be worth around $1.6M in its current condition, and had planned to do about $75K in updates before listing. Before we even started, we put the home on Private Exclusive and a Compass agent had the perfect buyer for it. After a bit of negotiation, we ended up securing $1,705,000 for the property—without doing the updates! The buyer was thrilled to get the home, and we exceeded our client’s expectations.

4370 Eagle Peak Rd Apt E, Concord

This townhome was listed off-market while the sellers were hoping to get around $600K, but recent comps were closer to mid-$500K. We had a strong connection with an agent who had a buyer in mind. After showing, they made an offer, and we sold the home for $606K, which was a record price for the community!

1851 Lamplight Ct, Walnut Creek

We were just about to start prepping this property in Beacon Ridge when an agent from our office spotted it on Private Exclusive. He had buyers who had been searching specifically in this neighborhood but hadn’t found the right home yet. They immediately made an all-cash offer for $1,350,000 with a 9-day close—setting a record price for the neighborhood! The seller didn’t have to pay for inspections or repairs and the process was smooth and quick.

With our three-phase approach, we maximize exposure, ensure the right buyer sees your property, and get you the best price. Ready to sell without the hassle? Contact us today!